As a singer, I know how important it is to feel confident and beautiful, both on and off the stage. The right beauty products can make all the difference in enhancing my natural glow and helping me express my unique style. With so many online beauty stores available today, it can be overwhelming to find the best ones that offer high-quality products tailored to my needs.
In this article, I’ll share my top picks for the 10 Best Online Beauty Stores that not only provide a fantastic selection of makeup, skincare, and haircare products but also embody a sense of community and inclusivity. Whether you’re looking for the latest trends or timeless classics, these stores have something special to offer every beauty lover.
1. Ulta Beauty
Ulta Beauty stands out as a leading retailer in the beauty industry, offering a diverse range of products that cater to all budgets. Founded in 1990, Ulta has grown to operate over 1,350 stores across the United States, combining both high-end and drugstore brands. Their extensive product selection includes cosmetics, skincare, haircare, and fragrances from renowned brands like MAC, Kylie Cosmetics, and more.
One of Ulta’s significant advantages is its hybrid shopping experience, which allows customers to shop both online and in-store. The company has invested heavily in its e-commerce platform, which recorded nearly 22 million monthly visits as of October 2023. This robust online presence complements their physical locations and enhances customer convenience. Additionally, Ulta offers a loyalty program that rewards customers with points for every purchase, further encouraging repeat business and customer engagement.
2. Eternal Beauty Outlet
Eternal Beauty Outlet is an innovative online beauty retailer that aims to provide a comprehensive shopping experience for beauty enthusiasts. Founded in 2020 by Olivia Grace, the outlet was established with a vision to redefine beauty standards and celebrate individual uniqueness through its diverse product offerings. The store features an extensive range of skincare, makeup, and hair care products, catering to various needs and preferences. By sourcing high-quality products from around the globe, Eternal Beauty Outlet ensures that customers can find everything they need in one convenient location.
The brand emphasizes values such as cruelty-free practices and eco-friendliness, reflecting a commitment to sustainability and ethical sourcing. Olivia Grace’s mission includes combating overpackaging in the beauty industry, which is why many products are available in solid forms that require minimal packaging. This focus on environmental responsibility resonates with consumers who are increasingly seeking brands that align with their values.
Eternal Beauty Outlet also prides itself on exceptional customer service, offering free shipping and competitive pricing to enhance the shopping experience. With a user-friendly website and a transparent approach to product benefits, the outlet has quickly gained a loyal customer base. Positive reviews highlight the quality of products and the effectiveness of personalized recommendations, making it a go-to destination for anyone looking to elevate their beauty routine without breaking the bank.
3. Beautylish
Beautylish is an online beauty retailer that has carved a niche for itself by focusing on high-quality products and exceptional customer service. Founded in 2010, Beautylish emphasizes a curated selection of beauty products from both mainstream and indie brands. The site is particularly known for its community-driven approach, featuring tutorials, reviews, and beauty tips that help customers make informed purchasing decisions.
What sets Beautylish apart is its commitment to providing an immersive shopping experience. The website is designed to be user-friendly, with easy navigation and detailed product descriptions. Beautylish also offers exclusive brands such as Wayne Goss and Charlotte Tilbury, appealing to beauty enthusiasts looking for unique items. Their emphasis on education and community engagement fosters a loyal customer base that values not only the products but also the knowledge shared within the platform.
4. Lookfantastic
Lookfantastic has emerged as Europe’s premier online beauty retailer, boasting an impressive catalog of over 22,000 products from more than 660 premium brands. Established with a focus on creating exceptional customer experiences, Lookfantastic caters to a global audience by shipping to over 200 countries. Their extensive product range includes well-known names like MAC, Kérastase, and Yves Saint Laurent.
The retailer’s success can be attributed to its strong digital marketing strategies and emphasis on customer engagement. Lookfantastic utilizes various platforms to connect with consumers, including social media campaigns and localized websites tailored for different markets. This approach has allowed them to attract millions of visitors each month while maintaining a focus on quality service and product availability. Furthermore, their loyalty program, LF Beauty Plus+, incentivizes repeat purchases by offering exclusive deals and rewards to members.
5. Nordstrom
Nordstrom is a renowned American luxury department store chain that offers an extensive online beauty section, showcasing a diverse range of products from high-end cosmetics to skincare and fragrances. With a commitment to quality and customer service, Nordstrom provides shoppers with access to premium brands such as Chanel, Dior, and Estée Lauder, alongside niche brands that cater to specific beauty needs. The retailer’s online platform is designed for ease of navigation, allowing customers to explore various categories and discover new products.
One of the standout features of Nordstrom’s beauty offerings is its Beauty Concierge service, which provides personalized recommendations and beauty tips tailored to individual preferences. This service enhances the shopping experience by connecting customers with knowledgeable beauty experts who can guide them through the latest trends and product launches. Despite its luxury positioning, Nordstrom also offers a range of price points, making it accessible to a broader audience. However, some customers have reported challenges with shipping times and inventory availability, which can detract from the overall experience.
6. Bluemercury
Bluemercury is a luxury beauty retailer that has gained popularity for its curated selection of high-quality skincare, makeup, and wellness products. Founded in 1999, Bluemercury has evolved from an online store into a chain with physical locations across the United States, often featuring spa services alongside product offerings. The retailer emphasizes a personalized shopping experience, with trained beauty experts available to provide tailored advice and recommendations.
Bluemercury stands out for its commitment to clean beauty and wellness, offering exclusive brands like M-61 and Lune+Aster that focus on effective formulations free from harmful ingredients. Recently celebrating its 25th anniversary, Bluemercury has revamped its online presence to enhance user experience with an elevated aesthetic and easier navigation. The brand continues to expand its product range by introducing new partnerships with coveted luxury brands, ensuring that customers have access to the latest innovations in beauty.
7. Drunk Elephant
Drunk Elephant is a pioneering skincare brand celebrated for its commitment to clean and effective ingredients. Founded in 2012 by Tiffany Masterson, the brand gained traction by focusing on formulations free from what it terms the “Suspicious Six”—ingredients like essential oils and drying alcohols that are often found in many skincare products. Instead, Drunk Elephant emphasizes biocompatible ingredients that support skin health while avoiding potential irritants.
The brand’s philosophy revolves around simplicity and efficacy, encouraging users to mix and match products to create personalized skincare routines. Drunk Elephant’s product line includes popular items like serums and moisturizers that are designed to work harmoniously together. Its rapid growth led to its acquisition by Shiseido Group in 2019 for $845 million, highlighting its significant impact on the clean beauty movement. Despite facing some recent challenges related to market perception among younger consumers, Drunk Elephant remains a favorite among skincare enthusiasts for its transparency and innovative approach to beauty.
8. Cult Beauty
Cult Beauty is a premier online beauty retailer founded in 2008 by Jessica DeLuca and Alexia Inge, aimed at simplifying the shopping experience for beauty enthusiasts. The platform is renowned for its carefully curated selection of high-quality, often hard-to-find beauty products, including skincare, makeup, and wellness items. With a focus on independent and emerging brands, Cult Beauty has established itself as a go-to destination for those seeking innovative and effective beauty solutions.
What sets Cult Beauty apart is its commitment to transparency and community engagement. The site features authentic reviews and expert recommendations, ensuring customers are well-informed before making purchases. Additionally, Cult Beauty celebrates diversity by offering products that cater to a wide range of skin tones and types. Its growth has been impressive, with sales surging during the COVID-19 pandemic, leading to its acquisition by THG plc in 2021. This expansion has allowed Cult Beauty to enhance its offerings while maintaining its core values of quality and customer-centric service.
9. Kylie Cosmetics
Kylie Cosmetics, founded by reality TV star Kylie Jenner in 2015, quickly became a phenomenon in the beauty industry. Initially launched with the now-iconic Kylie Lip Kits—a combination of liquid lipstick and lip liner—the brand has since expanded to include a comprehensive range of makeup products such as eyeshadows, blushes, and highlighters. Known for its trendy aesthetics and celebrity influence, Kylie Cosmetics has captured the attention of beauty lovers worldwide.
The brand prides itself on being cruelty-free and offers vegan options across many of its product lines. With a focus on inclusivity, Kylie Cosmetics frequently releases collections that cater to diverse skin tones and preferences. Despite facing some controversies regarding product quality and marketing strategies, the brand remains highly popular, bolstered by Jenner’s significant social media presence. In 2019, Coty Inc. acquired a controlling stake in Kylie Cosmetics for $600 million, further solidifying its status in the cosmetics market.
10. YesStyle
YesStyle is a dynamic online retailer specializing in Asian fashion and beauty products. Founded in 2006, it has grown to become a leading destination for shoppers looking for affordable yet trendy items from brands across Asia, particularly from Korea and Japan. YesStyle offers an extensive selection of over 300 beauty brands, including both well-known labels and unique niche offerings that appeal to diverse consumer preferences.
One of YesStyle’s standout features is its commitment to customer satisfaction through competitive pricing and frequent promotions. New users can enjoy discounts on their first orders, while seasonal sales provide additional savings opportunities. The platform also emphasizes user-friendliness with an intuitive interface that allows customers to navigate through various categories easily. With efficient shipping options from its Hong Kong warehouse and responsive customer service, YesStyle has established itself as a reliable source for beauty enthusiasts seeking the latest trends at accessible prices.